6 Tips For Success in a Small Business

6 Tips For Success in a Small Business

Below are 6 Tips on How To Be Successful in a Small Business

These days there are so many small businesses that are closing down which quite possibly could have been saved by doing things differently.

In this world of internet and technology things are all changing. People are changing their habits in how they shop today. When you think about it the internet has really changed the way that people shop and buy today. A few years ago you never heard of buying your groceries online and getting them delivered and people are using the internet these days to buy just about anything that they need. As with online marketers and entrepreneurs we need to keep up with all the changes in the way we market and want our online business to be a success.

If you don’t keep up with the changes in your marketing skills you could quite easily become another statistic on the failure list.

If you want to make 2017 your best ever year then below are a few tips that I would like to share with you to make your small business a success.

1. What Worked and Didn’t Work in 2016

Sit down and make a list of what worked and what didn’t work for you this year. You may possibly find that you have a larger negative list than a positive list. If you don’t study then history is going to repeat itself. Maybe you could have done more marketing or perhaps you weren’t targeting the right market. Maybe your timing wasn’t right. Check out what advertising strategies worked best for you and then try and improve them.

2. You Need a Marketing Plan

Yes I know what you are thinking ‘I have heard it all before’ – maybe you think you don’t have the time to sit and write out a couple of pages of plans, or perhaps you don’t know how to but believe me you need this plan. Make a list of where you are at right at this moment plus what you are earning (if anything!).

Make a list of your new and old customers. Write down the number of hours you are working then set yourself some goals of where you want to be in 1 year, 5 years or 10 years even. Set yourself just three strategies that you want to use to achieve those goals. It could be social media, email marketing, attraction marketing, doing webinars or perhaps you prefer to work offline, but once you have picked the three to use then implement them and just stick to the three. Write down what you want to achieve and improve on a monthly basis.

3. Find a Good Mentor

When I started online marketing about 14 years ago I was on my own and I never got any advice from anyone and that is one thing you don’t want. Find a good mentor and leader and don’t be afraid to ask for advice and if you follow what they tell you then you can’t go wrong. Make sure it is someone that has been in the same position as you are in and that is now successful. If you have the funds it is always a good idea to pay for a coach or consultant. You will be saving yourself a lot of time and money in the long run.

4. Focus on Helping Others

If you are running your business just to be making money then you could run in to big problems, especially if you are just pitching your products that you want to sell. You need to first focus on your customers and potential customers to find out what their needs are and their problems and goals if they have any and then just focus on how you can help them achieve these things. If you can help others reach their goals then you will automatically reach your own goals.

5. Keep Your Website Updated

It does not have to be costly to buy and host a domain and by having a website of your own is the most effective way for marketing your business today. As you will have noticed there is a lot of competition out there so you don’t want to throw together just any basic website. Make sure you have a great design and if you can, blog daily. It doesn’t just have to be about what you are selling as people don’t want to read about the same thing every day. You can blog about your personal life and family to show that you are a real person or perhaps something that is interesting on the news. As long as you are giving value content on what people want to know that is going to help them then you are well on your way to driving traffic to your site.

6. Make Time For Friends and Family

Don’t try and do everything yourself at once as all work and no play ‘makes Jack a dull boy!’ . I learnt the hard way !! Once you are earning an income from your business perhaps you could think about out-sourcing if you find that you are not having the time to blog daily. You will find some sites that are offering to write articles for you and you can find them as cheap as $5 if you search around. But obviously you only get what you pay for. But most of all make sure you HAVE A LIFE as well as a business otherwise you will just get overwhelmed and burn yourself out.

So LEARN === TAKE ACTION === GET RESULTS !! – AND make time for family and friends and do something you enjoy doing outside of work while making your small business a success.

What are your thoughts on this subject? I would love to know ……


Merle Gibbins

Jay Edgson

If you enjoyed reading this post I would appreciate your feedback in the comment area below.

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How To Convert The Nay-Sayers

    How To Convert The Nay-Sayers in Network Marketing

How to Convert Prospects to Customers
I am sure you have come across those prospects who just flatly refuse to believe in what you have to tell them and they want to contradict everything you say. Well here is something that might get them to see your side of things and agree with your point of view.

 

Don’t Keep on Pushing Them or You Will Push Them Away !

 

You need to learn very early on in network marketing how to answer objections …

Only one problem ….. even the right, accurate answer still may not always get you what you want but you have at least tried.

Some people think that network marketing is a pyramid scam, or only the people at the top seem to be earning the money – some think that MLM’s are illegal businesses or only people who already have big networks in place can get rich. By just simply telling them the opposite thing may not work at all and you have have won the argument but you are likely to lose the customer.

Do you like to be wrong? No of course you don’t and nobody likes to be proven wrong so when you push, they are going to push evenharder back at you and the harder you push to try and change their minds the harder they are going to try to entrench themselves in their opinion. They are more than likely going to say “I know that I am right because I have met people who have lost a lot of money doing this MLM work” !!

Now if they believe they are right and you can’t get them to change their mind, are you going to just give up? No you are not. You can use the power of appreciation to get them to see your point of view …..

Listen to What They Have to Say

One of the first steps in appreciation is to find out where your prospect is coming from and listen to their side of the story. Stop making statements and just ask them more questions. The questions don’t even have to be work related. Find out a bit more about your prospect and about their family if they are prepared to talk about them.

Now they are probably going to say to you that your business is just a pyramid scam. So then you can ask them “what do you mean by a pyramid scam and why do you say that my business is a pyramid scam”?

Don’t be defensive when you ask them these questions. You want them to understand that you are curious as to why they think like that. You need to sincerely understand their side of the story by saying things like “How do you mean?” or “Help me to understand what you mean”. Or maybe ask them “What makes you say that?” – all these questions are meant to probe your prospects emotions. By doing this they are likely to start relaxing and putting their guard down ….

When you ask someone to clarify their statement, they sometimes may see by their own admission that their opinion was unfounded or inaccurate – for example they may that it is shaped like a pyramid so they thought it was a pyramid scheme – then is you are lucky they might even decide to correct themselves all on their own without your help !!

If this doesn’t happen you are at least a step closer to an agreement.

Always, Always Appreciate their Point of View

The key trigger here for this kind of approach requires as much sincerity as when you were listening – so simply acknowledge their point of view. This isn’t to say that you agree with them ! It just means you see their side of it even if you don’t share it. So spoken truthfully by saying “I understand how you feel” is a very powerful statement. It means that you have understood them and that their side made sense. By doing this, people will feel that you have respected their opinion and that in return invites them to respect yours.

You could go a step further by saying that if you were in their shoes, you would probably feel the same way. You could say “I do understand how you feel. You spent $1,000 into an MLM and you didn’t manage to make your money back. To lose that sort of money in any business is rough and if it happened to me I would probably feel the same way and would not give network marketing another chance”

Once again, let the signal be clear – that you sincerely understand their side of things. Once they see that it is easier for the two of you to agree on something.

You Have to Get Them To Appreciate You

You can now move on with stating your side of the story. You need to get them to see the merit of your point of view. One often used method is the 3 F’s. Feel, Felt and Found method.

“I fully understand how you feel. I once thought that I was terrible at sales and not in a million years did I think I would be able to answer a sing question that any customer threw at me, but I found that the company trains its downline impeccably. I wasn’t even allowed to do a presentation until they thought I was ready. They also teach that it is not about the selling of products, it is finding out how you can help others with those products”.

or

“I get what you are saying. I also thought the same when I started out on my networking journey. I thought that only the people above me would get rich and that I would lose my investment. Then I realised they were personally interested in my development and were willing to help on a one to one basis to be my business up and running. I was taught everything I needed to know to be successful. If you put in the work you can be successful. I am grateful to all my upline who have helped me in this way”

So now because you didn’t undermine what your prospect said, they will find it easier to appreciate what you say and mutual appreciation is going to open the door to agreement. This is one of the most efficient ways to close a prospect.

What are your thoughts on this subject? I would love to know ……


Merle Gibbins

Jay Edgson

If you enjoyed reading this post I would appreciate your feedback in the comment area below.

P.S. Please feel free to check our online stores on Facebook …….

Bargains Galore Online

Merle & Jaye’s Bargain Store

P.P.S. We would appreciate any comments that you leave …….